Alternative Web Design subscribes to the beliefs that – -
- Web sites do not need to be complicated to build or to maintain;
- each page ought to be well structured and easy to read;
- the entire site’s navigation should be intuitive and its display cross-browser compatible;
- the site should be as accessible as possible to visitors with disabilities; and
- there be no dead-ends, broken links, or other distracting design oversights.
Simple, functional, attractive, and professional.